Amber Run: Pop Done Right

Let me tell you about a band you probably haven’t heard of. Amber Run is an indie pop/rock band from Nottingham. I accidentally discovered them a little over a year ago on some random Google Play station (yes, I might have said, “OK Google, play good music” just to see what would happen).

Amber Run’s debut album 5AM has probably been one of my most listened to albums since I discovered it. Their latest release, For a Moment, I was Lost, came out last month. It is a bit of a departure from from the first. I won’t be reviewing these albums. This post is more an examination of what they’re doing right.

Most pop songs follow a standard pattern. There is an introduction followed by a sparse instrumentation first verse, a chorus, a heavier instrumentation second verse, a bigger repeat of the chorus, a bridge that changes things up, a climax/guitar solo, end on the chorus.

A lot of popular songs on the radio often do a poor job at this. I think this attention to detail on building up instrumentation and texture is a lost art. It has to be interesting and subtle. Sudden instrument or pattern changes can feel unnatural and jarring. The song will lose its flow. This means a lot of modern pop bands skip this.

Certainly on 5AM, Amber Run nail this. It’s somewhat hard to describe in words. All these little transitions between all the segments I listed above are done with incredible finesse. I think of it like watching a flower bloom in time lapse. It goes from a closed, tight sound and opens up in one smooth motion. All of a sudden we have a much bigger and completely different thing. But it makes perfect sense how we got there.

Let’s break one of their songs down from that album:

It begins with a bass pluck on the beat every beat and the guitar has a sparse chord pattern. The drums play a very simple and straightforward rock pattern. There’s some light electronic sound enhancements. As we end the first verse, we get this “bloom” into something new. The drum pattern gets slightly more complicated with a harder snare on 2 and 4. The sound fills out with full guitar chords. The bass does basically the same thing, but it shouldn’t be all that different at this point.

We then get the next bloom with a more dance rhythm in the drums. The band fades down in a sort of fake out to the bridge transition. Here the feel is completely different but in a natural way. The chord progression is the same, but the pattern is a simplified version from the opening. We only have high hat in the drums.

But then it blooms again into this vastly different thing. This thing keeps building by adding texture through vocal harmony. This doesn’t exactly follow the pattern I wrote above, but what I’d strongly suggest is listening to the beginning and end without the middle. The song progresses so much that it’s kind of hard to believe it could change that much, but in the context of the song everything flowed as if it couldn’t have progressed in a different way.

And pretty much every Amber Run song on this album plays out this way. These little bloom transitions bring you to completely unexpected places without it being sudden or jarring. This leads to some truly stunning moments.

The other thing I really like about Amber Run is how they develop their smooth melodies with complicated harmonization. Melodic development is one of those concepts taught in music composition school almost immediately, but you rarely hear it in pop music. Often bands just repeat their melodies once they have them.

Amber Run establish their melodies, but then when they repeat they sometimes get embellished with extra notes (the most common type of development). But sometimes they use more complicated development by inserting pieces of the melody in a different part of the scale and extending the melodic line by a measure or two (a technique called fragmentation). If done properly, this adds tension and direction to a song unlike many pop songs that feel very static.

I could go on about many other things they do well, but I think that’s enough. Here’s a song off their new album. Listen for those brilliant blooms into new ideas and how the melody embellishes and adds intensity and direction. The song starts so subtle and ends at such an intense place. It’s quite remarkable:

Advertisements