New Site and Future Plans


We’re closing in on September, and since my brain still thinks of Sept-Sept as “the proper year” from all that time in academia, I got to thinking about my plans for this upcoming year.

I decided it no longer made sense to have my internet presence so spread out. I originally created “matthewwardbooks.com” as the professional site containing the information about my writing and career. That way I could spew an unprofessional mess of random thoughts at this blog without worrying about how that would look.

I’ve now migrated that site over to this blog (it redirects). I’ll probably keep experimenting with the look, themes, sidebar, menus, and those things for a few weeks. I’ve gone to a cleaner theme and removed the header image, since that seemed to do nothing but clutter things.

Nothing should change for regular blog readers, but I’m considering changing the name of the site in general. It’s a bit hard to do this without it changing the name of the blog in RSS aggregates and social media, etc, which could be confusing to longtime readers, but I’ll keep thinking about it.

So, why did I do this?

The main reason is that I’m basically killing off my name as a writer. I currently write under three names: my real name, a romance genre pseudonym, and a LitRPG/GameLit pseudonym.

The two pseudonyms were chosen to keep genres separate for advertising and “clean also boughts” (if you don’t know that phrase, don’t worry about it; it would take too long to explain here).

But they were also carefully chosen to be searchable and identifiable. One thing people don’t really think about when they start writing is if their name is “usable.” Well, it turns out my name is not usable at all. It’s about as bad as possible.

Matthew Ward writes the Fantastic Family Whipple series. Another Matthew Ward is a translator of French literature. Another is a dead child whose mother channels him and writes his stories from beyond the grave in his name. Another is a self-published fantasy writer (who isn’t me!!). Another writes cookbooks and diet books. And so on.

Yeah. Not good from a branding standpoint or Google or even just trying to figure out which other books are mine if you like them. Using my real name was an epic mistake.

My real name books are somewhat “arty” and not all that marketable. The books under my pseudonyms are in line with genre conventions and are doing reasonably well. So, it only makes sense from a professional standpoint to stop writing books under this name. Hence, paying for a separate professional webpage for a writer who is going to cease to exist doesn’t make sense, either.

I’ll bring up one more point as a word of caution for people considering self-publishing under their real name.

People know me from this blog, and this has led to some pretty questionable behavior from someone who wants to sabotage me for some reason. I assume they asked for help with something in the comments section, and I didn’t do their homework for them. So they retaliated out of anger by leaving me 1 star reviews.

If that was you, I would greatly appreciate it if you would delete that now that you’ve had time to cool down. It’s easy to forget that this is my livelihood now. I’m a real person. You think that leaving a fake 1 star review is just going to “troll” or “anger” me, but it actually hurts my business. It’s a very serious thing to do.

Anyway, because I have ten years of content on this blog plus people who know me in real life with various opinions on my life choices, things like this are bound to happen again in the future.

So I have to take that into account from a business standpoint. It’s just not worth the risk of spending 1.5 years working on a single work of art to have it get trashed by someone who hasn’t even read it merely because they don’t like that I left math (or whatever their reason was).

Undoubtedly, I’m going to have the itch to produce something strange and important that defies genre conventions within the next year or two. So I’ll have to figure out what to do about that, because I’ll definitely write it. That might mean using a new name that I advertise here, or I might keep it secret. Or maybe after a few years, I decide it’s not that bad to use my real name again.

I’m going to keep blogging here as usual. Nothing about that will change.

I’d love to hear any thoughts on the new setup. Likes? Dislikes?

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2 thoughts on “New Site and Future Plans

  1. Hey, I generally like the design of the new site. However, there is one thing you ought to consider changing: light grey text on white. The contrast is too low and it is thus difficult to read.

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