If you couldn’t tell, I’ve been trying hard to get a post out every Wednesday. I also haven’t done any book reviews in a long, long time. This is because I’ve been trying to keep everything organized on goodreads, so when I finish a book I write a quick review and give it a rating there.
This week I drew a blank for a post. I recently finished William Gibson’s Pattern Recognition, so it seemed fitting to say a few words about it here. To set the stage, here’s a quick plot synopsis. A girl named Cayce has the skill to identify logos that will succeed in advertising.
You should think of this as a speculative fiction thing and not an intuition she has developed through years of practice. For instance, her parents discovered it when she was a child and had a violent nauseous reaction to some particularly bad logos. Now she consults with firms as a freelancer. She has the ability to “recognize patterns” in culture.
Anyway, a mysterious collection of short video clips keeps getting found on the internet and a cult following happens. No one knows where they came from, how people are finding them, or who is making them. A key point is that they are universally appealing and moving works of art.
These video clips lead us to one of the major themes of the book. If we abstract the video clips, this gives us the major thematic questions: In a digital age, bombarded by information, how can we know who is creating what we see/read? Is it part of a larger set of data and being selectively skewed to bias us? How do we know where to go to get “real” information?
Cayce is approached by an ad agency to investigate who is producing the video footage. This adds to those earlier questions, because where some people see untarnished art, other people see an opportunity to skew and manipulate using it. If that ad agency succeeds, can we ever tell? I think this is an important and difficult question for our time (and note that he published the book in 2003 before internet tailored advertising was “a thing”).
Overall, I found the premise of Cayce’s skill and the spot on cultural commentary to be the high point of the book. It kept me interested and brought to the forefront of my thoughts important questions. Let’s move on to the points I didn’t like as much.
At first, I found the style of the book to be clever, fast-paced, and ultra-modern. Gibson uses the present tense, and he “evolves” the language to drop the subject of the sentence when understood. This fun style didn’t stay fun for long. It turned choppy and grating. I assume the intent was to create a sense of fast-paced, forward motion, but in the long run it did the opposite.
Somewhere along the way, the plot turned to a huge Pynchonesque ultra-conspiracy as Cayce uncovered more and more information. I’ll admit that it plays in with the theme that we never know who is controlling our media, but overall it wasn’t convincing.
It works in Pynchon, because his style is so complex and intense that it plays into the mindset of uncovering the conspiracy. As I pointed out already, Gibson’s style is the opposite. It is simplistic to the point of creating sentence fragments.
By the end of the book, I had to will myself to read it. The style plus the conspiracy plot points made it a slog. Overall, I enjoyed it and gave it a 4/5 on goodreads. It is inventive and original and raises lots of important questions. But I have to recommend it with reservation (I’ll probably do a top 5 books I read this year with my real recommendations).